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clicks-impressions-ctr
31, Jan 2022
Search Keyword CTR Important Metric To Watch

Importance Of Search Keyword Click-Through Rate

Search-keywords-clicks-impressions-ctr

When you create a website, the idea is to reach more people quickly. You want to present enough information for your customers, which they can access at their fingertips. Is this website a success? Did it achieve the target? The ideal way to gauge the success of your website is statistics.

Check the analytical data to answer the following questions:

  • How many people are visiting your site?
  • How many are spending time on your page? and
  • How many are hitting the back button?
  • What is your CTR (Click-Through Rate)?

What Is Search Keyword CTR?

CTR – Click-Through Rate is the number of clicks your website gets. When a person searches for something specific on a search engine, they use keywords or associated words. The search engine will provide results that contain the keywords and information related to the keywords. 

The visitor then clicks on the top results on the page to get the answer to their queries. The number of such clicks you get on your web page is your website’s Click-Through Rate.

Why Is CTR Important?

The Click-through rate helps your page rank better. If you are keen on being a top-ranked website, then search keyword CTR is very important. 

When people click on your page when it is listed on the SERP, they are looking for answers. If they get the answers, they stay on the page and read through the information you provide on the page. They won’t hit the back button and go back to the results page, looking for another website 

The number of clicks your page gets shows the search engine how many visitors were attracted to your website, and the time spent will help ascertain how useful your content was. More number of clicks means more users. Hence, CTR is very important.

Can CTR Impact Your SERP Ranking

Yes, it can. Search keywordCTR is an important parameter to measure the success of a website. 

The more clicks your page gets, the better it will rank on the search engine. The search engine aims to provide the best possible results for its users. When more people visit your website and spend time on it, it tells the search engine that your page has good information relevant to the keyword searched. 

So, when your page gets more clicks, its ranking increases, slowly pushing it to the top. People generally visit the top-ranked pages and move on. Only those looking for more details or doing some detailed study or research on a topic will go on to the next page of results.

CTR-manipulation

How To Improve Your CTR?

Everyone is keen on improving their CTR using different methods and ideas. You can find some useful tips on https://www.searchenginewatch.com/2020/11/24/10-effective-ways-to-boost-click-through-rate-ctr-using-serps/.

Apart from using the right keywords in your webpage and providing good quality content, the meta description plays an important role too. Studies have shown that people read the meta description and click on the link only if they feel the page covers what they are looking for.

Investing in PPC ads can also help increase your search keyword CTR and SERP ranking. Use the right images, videos, and URLs to improve the quality of your page. It will make them more informative, useful, and attractive to the readers.

Conclusion

The more the number of clicks your page gets, the better will be the ranking. Higher the ranking, more people will visit your page. This is a vicious cycle that is fueled by the usage of the right search keywords and attractive presentation of useful information.